About Us

Who We Are

Welcome to Italian Furniture Direct – Where Luxury, Comfort, and Value Meet;

Conveniently located within The Bridge Centre in Fratton, right next to Asda Superstore, Iceland, and Savers, Italian Furniture Direct is an independent, family-run business committed to bringing you the best in bedroom furniture and sleep solutions.

We offer a wide selection of top-quality mattresses, ottoman beds, and divan sets with storage—sourced from leading UK manufacturers. What truly sets us apart is our exclusive range of authentic Italian bedroom furniture, showcasing premium brands like Status and Camel. Whether you prefer timeless elegance or contemporary style, we provide beautifully crafted furniture sets and accessories to transform your space.

Your satisfaction is our priority—whether you visit us in-store or shop online. We proudly offer: Price Beat Guarantee – If you find the same bed cheaper elsewhere, we’ll beat the difference by 10%.

Flexible Payment Options – Spread the cost with 4 months interest-free credit. Fast Track Delivery – Need it urgently? Enjoy same-day delivery on selected items.

White Glove Delivery & Assembly – Sit back and relax while our expert team delivers, installs, and assembles your furniture in the room of your choice (available at an additional cost).

Experience superior craftsmanship, exceptional service, and unbeatable value—only at Italian Furniture Direct.